Formation of audiences in Ecuadorian cinema

Abstract

The objective of this research is to analyze how, in the last eleven years, Ecuadorian cinema has tried to gain a foothold in a complex capitalist film market, with the help of policies and projects aimed at strengthening it. Within this framework, the Territorios de Cine initiative was studied: its scope, limitations and actions aimed at the formation of audiences. It is concluded that these actions do not achieve their objectives, since they must be accompanied by an information and research system that allows knowledge about the great sphere of filmmaking, its audiences, policies and results. Although this initiative has allowed communities to have free access to Ecuadorian films, at the same time it has left aside the need to obtain statistical, theoretical, and practical information on audiences, through knowledge that should be recorded.